Journal of Management
Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact
This article discusses the progression of literature focused on assessing the performance of CSR initiatives. The authors offer a new approach to CSR research designs to better measure impact over activity.
Business & Society
When Is There a Sustainability Case for CSR? Pathways to Environmental and Social Performance Improvements.
This article seeks to understand the pathway of improved environmental and social performance from CSR. To do this, they develop a theoretical framework to examine pathways from institutional pressures through CSR management to sustainability performance.
International Journal of Corporate Social Responsibility
CSR commitments, perceptions of hypocrisy, and recovery
Highlights the results of two studies covering the impact of a business’ social responsibility initiatives on repute, brand and customer loyalty while cautioning that CSR efforts must be genuine in their motivation or risk consumer backlash.
MIT Sloan Management Review
What Does a Corporate Responsibility Manager Do?
Three focus areas are offered up as the key roles of a corporate responsibility manager by Alberto Andreu Pinillos, global head of Organizational Development & Corporate Culture at Spanish telecom giant Telefónica. Excellent food for thought: Foresight, Nurturing and Evangelism. Get out ahead of the curve of issues facing our world, support and grow your internal initiatives and spread the word to gain broad support and partnership.
Journal of Business Ethics
The Process Model of Corporate Social Responsibility (CSR) Communication: CSR Communication and its Relationship with Consumers’ CSR Knowledge, Trust, and Corporate Reputation Perception.
Outlines the results of a national survey of US consumers regarding the impact of CSR communications on their view of the company with findings that are not at all predictable.
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Journal of Management
Effects of Corporate Social Responsibility on Corporate Financial Performance: A Competitive-Action Perspective
This research attempts to provide a nuanced view of the relationship between Corporate Social Responsibility and firm financial performance using a competitive-action perspective.
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Research Gate
Tell Me Your Socially Responsible practices, I will tell you how attractive for recruitment you are! The impact of perceived CSR on organizational attractiveness
This experimental study seeks to extend the current knowledge about the impact of CSR on organizational attractiveness by analyzing the mediation role of corporate image.
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California Management Review
Employee Engagement and CSR: Transactional, Relational, and Developmental Approaches
This article looks at the relevance of corporate social responsibility (CSR) for engaging employees, including its impact on their motivation, identity, and sense of meaning and purpose.
Academy of Management Annual Meeting Proceedings
Why are Job Seekers Attracted to Socially Responsible Companies? Testing Underlying Mechanisms.
Job seekers tend to be more attracted to organizations known for corporate social responsibility (CSR), but research is needed to better understand the underlying mechanisms.
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International Journal of Management Reviews
Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication
By engaging in CSR activities, companies can not only generate favorable stakeholder attitudes and better support behaviors, but also, over the long run, build corporate image, strengthen stakeholder-company relationships, and enhance stakeholders’ advocacy behaviors.
Journal of Business Ethics
The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Based on the assumptions that consumers will reward firms for their support of social programs, many organizations have adopted corporate social responsibility (CSR) practices.
California Management Review
The Ethical Commitment to Compliance: Building Value-Based Cultures
Our goal is to articulate a broader role for the ethics and compliance officer than the traditional one of managing compliance with organizational rules via monitoring and sanctioning.
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Journal of Business Ethics
A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
This paper argues that CSR programs can fall along a continuum between two endpoints: Institutionalized programs and Promotional programs.
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Journal of Advertising
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing
Through a controlled experiment, this study demonstrates that an ad with an embedded cause-related marketing (CRM) message, compared with a similar one without a CRM message, elicits more favorable consumer attitude toward the company.
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Journal of Marketing
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
The authors try to determine why and under what conditions consumers enter into strong, committed, and meaningful relationships with certain companies, becoming champions of these companies and their products.
Journal of Marketing
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
The authors outline the concept of cause-related marketing, its characteristics, and how organizations, both for-profit and not-for-profit, can benefit from effective use of this promising marketing tool.
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Academy of Management Journal
Corporate Social Performance and Organizational Attractiveness to Prospective Employees
Drawing on propositions from social identity theory and signaling theory, we hypothesized that firms’ corporate social performance (CSP) is related positively to their reputations and to their attractiveness as employers.
CRAIG ADAMS
Former CEO
PECO