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Michael Porter: Why business can be good at solving social problems
Why do we turn to nonprofits, NGOs and governments to solve society’s biggest problems? Michael Porter admits he’s biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit – which lets that solution grow.
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marcus allen
CEO, Big Brothers, Big Sisters