Why CSR is becoming a crucial part of IKEA’s long-term recruitment strategy
For IKEA, the need to stay at the forefront of the home furnishings industry means attracting and hiring the crème de la crème of the design world, who are often millennials. A Satell Institute commissioned study brings to light why Corporate Social Responsibility (CSR) is becoming a crucial part of the furniture giant’s long-term recruitment strategy.
BlackRock CEO Tells Business Leaders: “Contribute to Society, or Risk Losing Our Support”
In a powerful example of the thinking around which the Satell Institute was founded and operates, Laurence D. Fink, founder and chief executive of the investment firm BlackRock, informed business leaders that their companies need to contribute to society if they want to receive the support of BlackRock. Mr. Fink has changed the conversation, mandating CSR and making it a requirement for investors. Below is an excerpt of the article, written by Andrew Ross Sorkin, that appeared in the New York Times on January 16.
Donating to Nonprofit Causes Increases Media Coverage and a Company’s Market Value. No Matter the Size of the Company.
Powerful new research from Stanford and Brigham Young Universities, commissioned, by the Satell Institute, shows that companies of all sizes can attract more favorable media coverage by strategic giving during disasters.
Volunteerism Can Help Achieve Recruiting the Best Younger Candidates to Your Company
Attracting and retaining extraordinary talent is the lifeblood of successful businesses. Innovative companies are championing volunteer programs in their CSR to bring the best millennials onboard.
CSR is Creating New Business and Opening New Markets for Purpose Driven Companies
Leading companies show how CSR gave them creative favorable opportunities.
Working with a Nonprofit During a Disaster Strengthens Your Company’s Brand and the Community
Powerful research from Stanford and Brigham Young Universities commissioned by the Satell Institute reveals companies receive up to three times more media coverage when announced by a nonprofit partner.