Groundbreaking Scientific Evidence that CSR Affects Consumer Purchasing Behavior

As a result of independent, groundbreaking research commissioned by the Satell Institute, significant statistical evidence has been found for the proposition that Corporate Social Responsibility (CSR) initiatives, including community and philanthropic support, drive favorable consumer perceptions of companies and positively impact actual, individual consumer purchasing behavior.

93% of CEOs now believe purpose of business goes beyond wealth creation

The recent YPO 2019 Global Leadership Survey points to a significant cultural shift underway. Business leaders are increasingly moving away from Milton Friedman’s strict view of the role of business to a belief that business plays an important role in positively impacting society. The survey engaged 4,154 respondents including 2,283 CEOs across 110 countries.

Satell Institute Research Director Cited in Major CSR Study by The Chronicle of Philanthropy

The Chronicle survey found that gifts by some of the largest U.S. companies rose by 5 percent in 2017, and that the top recipients of companies’ dollars were community causes, K-12 groups, and higher education. Dr. Frumkin attributed this uptick in charitable giving to the dramatic shift that has occurred in how companies contribute donations, and what he called the “redefinition of what constitutes corporate philanthropy and corporate social responsibility” in the modern era.

Why Young Professionals Say Yes to Companies Committed to CSR

As the war for talent gets more competitive, research shows companies committed to Corporate Social Responsibility (CSR) have a strong leg up on the competition. Many college-educated young professionals are strongly interested in joining a company that “gives back”. Here are 7 important research facts that could explain why.

Study Reveals Companies Engaged in CSR Can Reduce Staff Turnover Rates by 50%

Corporate Social Responsibility (CSR) is quickly becoming a crucial part of any company’s long-term strategy – especially in the war for talent. An effective CSR initiative enriches the community and contributes to improving the company’s culture, boosting staff engagement and helping to retain the best people.

Why CSR is becoming a crucial part of IKEA’s long-term recruitment strategy

For IKEA, the need to stay at the forefront of the home furnishings industry means attracting and hiring the crème de la crème of the design world, who are often millennials. A Satell Institute commissioned study brings to light why Corporate Social Responsibility (CSR) is becoming a crucial part of the furniture giant’s long-term recruitment strategy.