What to Learn from the Powerful Partnership Between GNC and the American Diabetes Association
In SI's latest Executive Session podcast, GNC's Michael Costello and ADA's Chelsea Musial talk about their inspiring collaboration.
Michael Costello, CEO of iconic wellness brand GNC, shares a secret about the company’s Corporate Social Responsibility strategy: It doesn’t have one.
“[CSR] is actually embedded in our strategy overall,” says Costello, who notes that GNC, a new Satell Institute member, is at all times thinking not just about its shareholders, but its broader stakeholders — including employees, customers and the community.
In the latest episode of SI's Executive Session podcast, Costello and Chelsea Musial, head of the American Diabetes Association in Western Pennsylvania, talk about the deep and powerful relationship their organizations have built, one that’s helping to improve the lives of thousands of people.
In the episode you’ll learn about…
The historical and global growth of GNC as a health and wellness leader
The rising trend of diabetes in the US and the importance of prevention
The depth and scope of GNC’s partnership with ADA, including retail campaigns and community programs
The significance of long-term, multi-year corporate nonprofit commitments
How CSR is embedded into GNC's business strategy, beyond just philanthropy
Employee engagement and involvement in community initiatives at GNC
The impact of corporate support on nonprofit branding, community visibility, and program scaling
Executive Session is available on YouTube, as well as major podcast platforms, including Apple, Spotify, and Amazon. Subscribe now and don't miss any of these compelling conversations!
