Powerful research from Stanford and Brigham Young Universities commissioned by the Satell Institute reveals companies receive up to three times more media coverage when announced by a nonprofit partner.

Corporations throughout the nation have quickly responded to aid parts of Texas and Florida devastated by recent major hurricanes. They are aware the money they have donated for relief efforts will help repair the economy of communities hit, and rebuild the economic lives of those affected. What many will find out is that their Corporate Social Responsibility contribution attracts more attention from media when publicized by a nonprofit partner.

New research, commissioned by The Satell Institute Think Tank for Corporate Social Responsibility shows that corporate disaster efforts receive close to 3 times more media attention when partnered with an established nonprofit.

Lessons from the previous largest natural disasters

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