CSR Implementation
Partnerships Produce.
For-profit – nonprofit partnerships create social change and improve communities.
CSR Implementation
Lofty Goals Meet Financial Reality: The Power of Innovated Social-Business Partnerships- Bringing Safe Drinking Water to Bangladesh
Satell Institute CSR Research Report
Satell Institute CSR Research Report
One Size Fits All? Four Strategies for an Effective Corporate Citizenship Program
Rotterdam School of Management, April 2017
The Power of Honesty in Advertising and Why Your Brand Should Flaunt its Flaws
Harvard Business Review, September 2016
Employee Engagement and CSR: Transactional, Relational, and Developmental Approaches
California Management Review, June 2012
The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Journal of Business Ethics, January 2009
Using Corporate Social Responsibility to Win the War for Talent
MIT Sloan Management Review, January 2008
The Ethical Commitment to Compliance: Building Value-Based Cultures
California Management Review, January 2008
Full article must be purchased
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy
Journal of Marketing, July 1988